Platform Redesign
1 of 5
Structural improvements to a complex SaaS platform to reduce time-to-insight by 40%.
Problem
- Users were unable to locate the metrics that mattered to them.
- No clear separation between static data and actions, competed for attention with no visual hierarchy.
- An experience organized around user types, rather than the actual tasks users were trying to complete.
Approach
- Mapped JTBD and the five most critical metrics across the page.
- Designed progressive disclosure patterns to reduce scroll-depth.
- Created a modular system to support different user needs and future growth.
More visuals
