Dana Moldovan — Product Designer
About
5+y designing products | English and German
Work
SaaS
Platform Redesign
Structural improvements to a complex SaaS platform to reduce time-to-insight by 40%.
SaaS
Operational Insights
Monitoring and managing high-impact operational actions in a data-heavy environment.
Agentic AI
Conversational Workflows
Designed AI-driven workflows where conversational interfaces trigger structured actions.
Mobile
Mobile Apps
Some mobile apps, mostly designed for fun, but equiped with real-world functionality.
Product-Led Growth (PLG)
Growth & Activation Redesign
From sales-led activation and onboarding toward a product-led approach by reducing friction and enabling self-serve flows.
I work with AI
AI reduces the cost of exploration and the risk of being wrong.
My design process starts the same way: understand the problem, define the constraints, identify the right direction.
I define: flows, structure, priorities, product logic.
AI explores: layouts, patterns, interaction variants.
Design Judgment
Up for a game? These are some common product challenges I care about.
1. Which approach works better for an empty state?
2. For a complex data table, which filtering pattern is better?
3. When showing AI-generated content, which approach builds more trust?
Looking for a designer who brings structure, not just pixels?
I'm particularly interested in startups and scale-ups where design thinking can shape product direction, not just execute on it.