Growth & Activation Redesign
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From sales-led activation and onboarding toward a product-led approach by reducing friction and enabling self-serve flows.
Problem
- User activation depended almost entirely on SDR-led onboarding.
- New users struggled to reach value independently, creating friction between signup and product adoption.
- Growth relied heavily on sales capacity, while onboarding and activation inside the product remained underdeveloped.
Approach
- Mapped the activation journey to identify where users depended on sales intervention to progress.
- Designed self-serve onboarding flows focused on reducing friction and accelerating time-to-value.
More visuals
More visuals coming soon. If you’re curious, feel free to get in touch for details.
More visuals coming soon. If you’re curious, feel free to get in touch for details.
More visuals coming soon. If you’re curious, feel free to get in touch for details.